FASHION JOURNALIST, SOCIAL MEDIA & COMMUNICATION STRATEGIST
Born in Peru, Camila is a graduate of the Academy of Art University with a B.A. in Fashion Journalism and a certificate in Social Media Management.
Her skills include executing technical, aesthetic, and conceptual decisions combined with reporting and criticism. It also involves storytelling, drafting, editing, interviewing, and research. Her specialties include social media marketing, public relations, and content/project management. Her experience includes marketing, social media, editor, being a contributor to the fashion school blog during and before New York Fashion Week in 2018, and a co-author for Forbes.com. She has worked in social media management for three years, implementing content and marketing strategies to establish a brand's online presence.
Through her skills, she looks forward to challenging and redefining the meaning of journalism and digital media communications in today’s landscape.
SOCIAL MEDIA MANAGER
KO Urban Detox Center | Nov 2020 - Dec 2021
Managed social media platforms including Instagram, Facebook, and TikTok.
Developed the monthly content strategy for social channels to execute marketing strategies and community management through social listening and data analysis.
Utilized social media analytical tools to track future engagement and draw conclusions about user data.
Developed strategic partnerships with influencers and brand ambassadors to increase brand awareness and online reputation through events and community engagement.
Worked in collaboration with the CMO to develop innovative marketing campaigns to drive website traffic through social media.
Planned the creation of engaging, informative, shareable, and relatable content to humanize the brand.
SOCIAL MEDIA MANAGER INTERN AND BEAUTY WRITER
Dr. Elsa Jungman (Formerly ELSI Beauty) | Dec 2018 - Dec 2019
Social media management in content and promotion on Instagram and Facebook.
Managed the weekly editorial calendar content strategy for social platforms.
Promoted consistency and continuity in our posting schedule, prioritizing the brand's voice and identity.
Wrote pitches to expand each client's reach
Partnerships development with influencers
Revisited and edited articles for the publication's blog.
Analyzed engagement data and identify trends in the beauty indsutry.
Fashion School Daily | Jun 2018 - Dec 2019
Original blog post production, including profile interviews, collection and exhibition reviews as well as event reportages
Created press releases
Formulated interviews at Academy of Art University New York Fashion Show on Fall 2018
ACADEMY OF ART UNIVERSITY
SAN FRANCISCO, CALIFORNIA
BACHELOR OF ARTS, FASHION JOURNALISM
SOCIAL MEDIA MANAGEMENT CERTIFICATE
President of Beyond the Front Row
Official Organization of the School of Fashion